Introducing Flourish

In this blog post we introduce you to Flourish, a magazine all about thriving in a particular place, community, culture and flourishing in the outdoors. Flourish are currently seeking support through their Kickstarter campaign to bring their second issue to life which will be all about the British Isles. Check out their great rewards here - we’ve pre-ordered ourselves a copy!


Volume 1 of Flourish

Volume 1 of Flourish

My name is Lucy Jane Saunders and I am a Bath Spa University Photography graduate. I started photography years before going to university as a hobby, inspired by the disposable film camera images my dad would bring home and develop after his travels abroad. I never anticipated it could become my job, yet it slowly immersed me into the world of photography and its potentials. At university my style narrowed and I found my preferred way of working. Photographers such as Jon Tonks, Colin Pantell and Robert Darch inspired my documentary approach to photographing. Yet being outdoors, travelling, and finding new locations really motivated me to keep making new work. 

After graduating two years ago I started freelancing alongside setting up the magazine publication ‘Flourish’. I have always adored working within print production and love magazine design. I initially created it out of pure passion, the desire to create new work, and design pages where photographs and text interacted on the page telling stories. But once the first volume was made I almost felt selfish keeping it to myself… the stories I had encountered travelling, the archive of photographs I had collected and the other people I collaborated with. I decided to launch a Kickstarter Campaign to see if other creatives would be interested in supporting the publication to get the magazine to print. To my surprise we achieved our target! People from all over the world backed the campaign and three months later we had enough funding to get the magazine to the printers. I sat in the post office for hours posting a host of magazines to backers and from there I tried to gain stockists to hold the rest.

Flourish became a brand rooted from its definition: “(of a living organism) grow or develop in a healthy or vigorous way, especially as the result of a particularly congenial environment.” As humans we are constantly seeking new, intriguing, and stimulating locations to explore, travel, and experience. Flourish aims to capture those moments we treasure; the bright colours, the tastes we remember, and most importantly the time spent thriving within that place. 

I wanted to capture not only the sensual elements of a location, but also its underlying struggles, and those who have met and overcome the challenges of sustainability. Those who live from the land, create from the land, and are protecting and flourishing with the nature that surrounds them.  

In recent years, photographic magazines have been blurring the lines between books and throwaway publications. Flourish is a magazine with stability, acting as a visual map for your mind, a great piece of reading material for your rucksack, and some inspiration to enjoy with your morning coffee. 

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Flourish will remind you that life is an experience, to capture those moments from other lives you cross paths with, to think more about what surrounds us in the landscapes you gaze at, and to speculate more on your next adventure.

Over the past year Flourish has thrived and I started to stock the publication in more and more independent stores. Due to the unexpected work I had to start bringing people on board and the Flourish team started to grow. My amazing supportive family started to help me get a website together, social media sites, help package, proof read and blog. It almost became a full time job for myself. 

My biggest achievement for the publication so far was definitely an unexpected win at the Creative Bath Awards in the summer of 2018. Winning Young Creative was an outstanding achievement for myself and for the magazine team. As we went from strength to strength I found the need to make more work and I was conscious people would be expecting a second volume. Depleted of money with the print of volume 1 and the lack of freelance work I could do, I find myself back in the same position as I was in with volume 1…. It’s never easy setting up a business and the profit from print is minimal, at least for the first couple of volumes. I have set up another Kickstarter to support volume 2 titled A Snippet of The British Isles where we collaborate with more photographers, writers and illustrators than we did previously in volume 1. 

Our Kickstarter Campaign is now in its last 30 days, so we are currently half way through. We are really close to making our target to get the publication to print and we would love the support of fellow photographers, creatives, and others who are passionate about the subject of Travel, Culture, Sustainability and Outdoor Living. Our campaign acts as a pre-ordering service…. where you can pre-order volume 2 A Snippet of The British Isles but also the possibility of gaining other rewards such a one off prints, illustrations and getting your name within the volume. 

If you would be interested in supporting the publication please visit our page here.

I am always on the look out for new photographers to feature within the publication. I love collaborating and love working with other graduates and fresh graduates as I was once in this position myself. I am always on the look out for something unique… someone who can create innovate stories through their pictures and who are enthusiastic about their work!