What encouraged you to turn to crowdfunding for support? For me at this stage in my photographic career, this seems like the most obvious direction. Throughout the years I have had a massive amount of support from the Arts Council of Wales, and I have always tried to fund as much as I can myself, but with a project of this size and nature neither is an option. Self Publishing can be a very expensive game, in an unpredictable market with no guaranteed success.
Therefore, although it’s not everyone’s first choice, Crowd-funding for me provides a certain level of security based on pre-sales. Here I will have the opportunity to sell a percentage of my book before it is even made, which will provide the funds to make it, it just makes more sense. On the flip side, it might not reach the finish line. That’s said, if does not get funded it does not get made. Everyone walks away with no debt, with a slight exception of your pride and reputation, of course.
However, I am confident in my work. Besides the hundreds of hours that have gone into the production, I have invested a significant amount of time and effort in promoting and exhibiting the work, which has gained a lot of support, publicity and interest. I am positive that I have a solid plan, I know what I am going to do, and I know how much it’s going to cost to do it. I have a good understanding of my market, and I believe I have something that people will be interested in, although, as with anything there are no absolutes, at least beyond my dedication. I am however, working with the right team of people to make this happen. With that said, once I have launched the Kickstarter, it’s all beyond our control and all I can do is hope that people want what I have to offer.
Tell us about some of your Kickstarter rewards and what supporters can expect from donating. During the last few months I have conducted a large degree of research, speaking to some of the industries most experienced practitioners to ensure that I have covered every angle and that each backer feels part of the project, and although Scaffold to the Moon will be the main focus there will be a variety of rewards available to suit a range of interests. These will include early bird rewards, double book rewards, book and print packages, and a collector edition. I also appreciate, that some might want to support the project without any financial impact; all support is vital to the success of the campaign, so I have tailored smaller and more affordable rewards for those who want to help me make this publication happen. These will include signed copies of Prince my first publication, or video rewards and regular exclusive material straight to their inbox.