Huw Alden Davies, 'Xennial'


Exploring 'new' territories, studying the concept of a micro generation described as Xennials  (an original analysis through photographic practice), Xennial  (my new series) will explore an uncharted generation that bridges the gap between two eras described as X gens and Millennials, while broadening the perspective of Welsh culture through the device of photography and lens based media.

Set in the peripheral of a small ex-mining village in the Gwendraeth Valley, at the dawn of a new era, this project will be a visual and multi media collaboration, which attempts to provide a modern and un-clichéd perspective of Welsh-ness, and a rare look into one of Wales lesser explored culturally rich communities. Celebrating the wonder of childhood, friendship, and all things welsh, Dreaming in Colour will tell the tale of an 80s generation that saw the best of both worlds, old and new, while expanding the visual identity of Wales beyond its stereotypical archetypes. 

Xennial is currently made up of four parts and available through a variety of mediums and outlets as follows:

Y Broncs

An integral component of this project, Y Broncs is a live, raw, interactive documentary series, based in the Gwendraeth Valley. Charting a generation of Welsh ‘Tumble folk’ that belonged to a completely different era. Comprising of Seventeen Weekly Webisodes, this is an alternative look at the 'Now and Then' while examining the concept of community and its social structures. (Available now on:


Xennial - Exhibit X 

Unlike anything else, Exhibit X is an Retro Instagram feature that pushes the boundaries. Packed with visual and written narratives that will take you on a journey back in time, stirring your senses, while inviting you to contribute your own memories. In an attempt to create a document that is a true reflection of a generation lost.

 (Starts 04 September over on Instagram)


Xennial - Dreaming in Colour 

Featured as part of Many Voices One Nation, a touring exhibition curated by Ffotogallery and the National Assembly for Wales. Forming part of the programme of events and activities throughout 2019 to mark the first 20 years of devolution in Wales. Xennial explores the concept of a micro generation that bridges the gap between two eras described as X gens and Millennials, while broadening the perspective of Welsh culture through the device of photography and lens based media.

(Opens at the Senedd, Cardiff, Thursday 05 September)


Xennial - Existentialist

Including a collection of voices, existentialist is a new collaborative blog / diary (similar to Prince St), which attempts to paint a bigger picture of what it was like to grow up in the Gwendraeth Valley, Wales, during the 80s and 90s.

(Starts this September)

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TEIFI, a solo show by Falmouth University 2019 MA graduate Isabella Campbell

Isabella Campbell presents a long-term body of work revolving around the river Teifi, set in the heart of West Wales.

PRIVATE VIEW: Saturday 3 August 17:00 - 20:00
(and at other times by appointment)

Image from the series  TEIFI  by Isabella Campbell

Image from the series TEIFI by Isabella Campbell

TEIFI is a long-term body of work concerns the phenomena of the river Teifi that Isabella lives beside in rural West Wales. The series aims to reflect the river’s filmic qualities, and her relationship with it from photographing and walking through its surroundings day to day since June 2016. The work conceptually revolves around the idea of the 'sensory plate of perception' through photography. This opens up a philosophical enquiry into the phenomenology of perception, duration and transparency, which collectively form the Teifi phenomena.

Image from the series  TEIFI  by Isabella Campbell

Image from the series TEIFI by Isabella Campbell

The building in which the exhibit will take place is at The Corrugated Barn near Moylgrove. It is located within 40 acres of wild meadows, woodland and garden, which you will be welcome to walk around. The view overlooks the Carningli mountain near Newport (Pembs).

Image from the series  TEIFI  by Isabella Campbell

Image from the series TEIFI by Isabella Campbell

You can find the exact location of The Corrugated Barn here, which is more accurate than what it says on Google maps.

For light refreshments to be organised, please RSVP your interest via getting a free general admission ticket.

Future Photograd: Alex Ingram Book Launch

The University of the West of England 2016 graduate Alex Ingram is releasing a book for his new body of work, David's House. The official launch takes place in St David's itself on 28th July where there'll be signed prints and brand new books to purchase. We can't wait to talk to Alex more about the launch and his book in his upcoming Photograd Feature!

Images from the series David's House

Series statement
St Davids is a city founded on the desire for seclusion. As the United Kingdom’s smallest city, both in terms of size and population, it shelters on the most westerly tip of Wales, surrounded on three sides by vast expanses of open water, where the last shards of land stand strong against the crashing waves and perilous currents of The Bitches. It is a landscape that has been shaped by nature and in turn has shaped the inhabitants of this community, who have learnt to live and adapt to its remote geographical location in quiet solidarity.

The writer, Thomas Mann saw in solitude something that “gives birth to the original in us, to beauty unfamiliar and perilous”. The return to my hometown after four years away has enabled me to consider St Davids and its people through fresh eyes, examining their relationship with the landscape and the connections and fellowships that have formed within this tight knit community. The people that live there have a connection with one another that goes far beyond just a postcode. They have a patriotism for the place. This book aims to give voice to some of the individuals that inhabit the landscape, and the stories they have to tell. 

Series length and influences
I tend to work on projects for a relatively short amount of time, but I have been working on my most recent project, David’s House for just under a year. The project all started with my neighbour Dai and my relationship with him. He has spent his entire life living within a three-mile radius of where he grew up, with no real interest of living anywhere else. For him, St Davids offered everything he wanted in life, and he used to tell me all about his life and his experiences growing up here. I on the other hand felt that St Davids didn’t really offer me what I wanted, and this project was an exploration of my relationship with the place that I grew up, and how it has impacted not just my life, but the lives of every individual that lives there. Dai was the main influence for this project. I was fascinated by his happy little life in this little part of the world, and I wanted to expand my project to the wider community and explore how St Davids has impacted their lives. 

Creating the work
I have always had a massive interest in photobooks and the role that they have in photography, and for me, it is the perfect way of viewing an image. I think it is incredibly difficult to make a successful photobook as there are so many fundamentals that you need to consider, from the size of the book, the edit, the order in which the images are displayed, right down to the paper stock. You need to get all of these things right in order for the book to be a success, and I spent a long time trying to figure all this out. 

Is the series finished?
I don’t really consider the project to be finished. I have photographed 48 people over the course of the project, but there are 1891 people living in St Davids. Once I have photographed them all and heard all their stories, that is when I will consider the project finished.