Eloise Shaw

Selected by Luke Archer

University: Norwich University of the Arts

Websitewww.eloise-shaw.com

Artist Statement: During my final year on a photography course, my work took an unexpected turn and I found myself delving into the magical world of CGI. This transition took place after I discovered the limitless possibilities of 3D rendering which enabled me to create work I never would have been able to with just a camera. The only limitation is your imagination. 

My work uses bold colours and CGI to explore ideas on hyper-reality, memory and space. The work also has humorous, uncanny qualities that are tied together with subtle design elements. 

I like to play with the boundaries of photography convention, whilst appreciating tradition. It's important for me to have fun whilst creating work, and to find humour and light from the simplest of things. I get a thrill out of taking the day to day banal, and glamorising it. 

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