On Landscape is a subscription based magazine dedicated to landscape photography.
Who are you, what's your motto? I'm Tim Parkin, editor of On Landscape magazine and my motto is "Do I really have to get out of bed?!"
What's your preferred style of photography? Working the landscape with a large format camera, observations rather than vistas.
Can you tell us what On Landscape is? Myself and my colleague Joe Cornish noted that there were very few magazines dedicated to landscape photography and those that did exist were on a two year cycle of regurgitating the same articles in order to sell advertising. With advertising as the main revenue stream, the target audience was beginners and gear junkies. We figured that there might be something in starting a magazine dedicated to landscape photographers with a little more experience and a little less interest in gear.
Tell us about your initial aims and inspirations for the platform. Sell enough subscriptions to allow us to pay people to write interesting articles about their lives as landscape photographers. To create a home for an audience without a real voice. Also we wanted to try to bridge the vast gulf between contemporary/academic landscape photography and the romantic/sublime/picturesque school. In reality there are a fair few people working in this gap but they don't get much exposure. If we can convince a few people on each side that the other side has at least a little merit we will have succeeded.
How long has the platform existed? Six years and counting!
What does On Landscape provide the reader? What content does it typically include? People talking about their projects or trips, editorial about the experiences of showing work, more in depth articles about how to use the gear you have, occasional reviews of gear that is ground breaking, articles about locations, exhibition and book reviews, etc.
What's the magazines ultimate aim? To live forever...
What do you look for when creating new issues? What can we do to bring something fresh to the magazine. We don't work full time so we don't get a huge amount of scope to create larger articles but when we do we try to go a bit more in depth. For instance a recent interview with Thomas Joshua Cooper involved a huge amount of work and a distillation of four hours of discussion. The result is something you would never see an online ad-oriented periodical publish and it would never make it to print. We also look a bit more in depth into technique so a recent series is looking at using film and how to use a light meter to make the most out of it. There are many such articles online but they skim the surface (point the light meter at the subject, take a reading, bracket) rather than giving people an understanding of what is actually happening. I'm just starting to work on my own project around the forestry commission woods behind our house in Ballachulish and I plan to document the thought processes involved in that. Readers also suggest articles and we try to find out what they would like to see more or less of.
How can creatives get involved? Email us with ideas!
Give one tip to new photography graduates. Making money isn't the end goal of photography, creating more meaning in your life is. However if you want to make money, I would suggest your first two years after leaving university are absolutely pivotal for your future career. Make sure you have a couple of bodies of work built up in the last 18 months of your course and contact everyone about it. Send letters to other photographers, gallery owners etc. asking for their advice. Make the letters personal (and I mean real, physical letters - hand written if possible). You need to convince these people that you've spent enough time on sending the letter that they feel guilty for ignoring it and also convince them of the time and effort you are putting into your own project. If they see someone investing above and beyond, taking the time to get in touch in a personal way and with work that has a passion (rather than more zeigeist slip streaming) then you'll be remembered. They may not respond but when you send a future letter to ask them again, they will remember the first. Eventually your name will stick in their head. Many people will respond though and all you need is a single sliver of an opporunity or introduction in order to get that first exhibition and then a chance meeting or introduction to get good media coverage. It's luck - but like Gary Player said "the harder I practice, the luckier I get."
What does the future hold for On Landscape? We've just moved to the highlands of Scotland and we'll be interviewing passers by and creating and writing about content from the surrounding area (it's a lot more interesting than East Yorkshire) also we now have a decent internet connection (it's sad that you have to move to Scotland to get one!) and so we're starting to look at more video content and webinars.